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July 17, 2018

NexStore Personalizes Shopping Experience for Revenue Growth

NEXCOM's NexStore Personalizes ShoppingExperience for Revenue Growth

NexStore adopts innovative technologies to create the personalized shopping experience while enabling retailers to serve more customers and drive revenue growth with less effort

With insights from sensors and smart devices, physical stores are now able to challenge the established ways of doing business, offering more tailored experiences and incorporating digital elements into the shoppers’ journey. Digital Transformation in the retail business answers the demands of customers by creating a new concept of connected stores to bring interactive and customized shopping experiences. NexStore provides smart retail solutions to greatly reduce labor costs and allow store employees to focus on better customer service. Smart retail will also allow chain store administration to better understand the needs of their customers and provide customized products and services. 

Summary

Technology and personalization are dictating the level of customer satisfaction. With insights from sensors and smart devices, physical stores are now able to challenge the established ways of doing business, offering more tailored experiences and incorporating digital elements into the shoppers’ journey. Digital Transformation in the retail business answers the demands of customers by creating a new concept of connected stores to bring interactive and customized shopping experiences. Retailers can now leverage real time data that allows the prediction of customer trends in physical stores. Access to this data helps improve the shopping experience by making use of available technological solutions and improves efficiency and sales.

 

As technologies are emerging to address different aspects of retail shopping experiences, NEXCOM has concentrated on personalizing customer interactions in brick-and-mortar stores with its NexStore Solution Package including Intelligent Facial Recognition Solution, Smart Wayfinding Solution, Smart Shelf Solution, O2O Solution, Smart Self-Service Checkout Solution, Cloud-based Self-Ordering Solution with Service Robot, and Smart Retail Dashboard Solution.

NexStore Experience

When a customer enters a store, Intelligent Facial Recognition will recognize their face and instantly identify them, thereby reducing the need for membership cards. Customers simply need to look at the screen, have their photo taken, be registered, and walk in. Smart Wayfinding App will then help the customer find the items on their shopping list. On the way through the store, the customer gets shown product recommendations, product details and availability from Smart Shelves, and the O2O Promotion Kit allows the customer to download coupons online and redeem them in the shop.

 

After picking their items, the customer can simply walk out of the store by paying with their face thereby saving a wait in the queue. After shopping, the customer can order a cup of coffee made by a robot barista at the nearby Cloud-based Self- Ordering Kiosk. This kiosk, combined with anonymous audience measurement tools, collects all sales records and customer demographics and produces a report to the retailers for further reference. All of the scenarios above will greatly reduce labor costs and free store employees from routine chores to better engage with customers. In addition, Smart Retail Dashboard will allow chain store administration to better understand the needs of their customers and provide customized products and services (See Figure 1).

 

The solution brief was created by Intel Corporation. To read the full story, please download the PDF.

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